During an intense gym session, one may be intrigued by the many media outlets used to prolong exercise by getting people to forget that they are… well exercising. An instant snapshot of the gym may depict three televisions in front of a row of ellipticals, stationary bikes, treadmills, stairclimbers, amongst many other machines ready to whip the member into shape. Interestingly enough if someone heads to the weight room, they would witness nearly three-quarters of the people avoiding exercise at any cost, therefore sitting and watching television. (Question: Can you still consider these people couch potatoes?)
One of the televisions will constantly be playing Bally’s TV, which is supposed to give nutritional and exercise tips, however the reoccurring theme seems to be advertisements. I know that Bally’s has not been doing that great, financially speaking, in recent years, but I find it odd that they are using themselves as a media outlet, especially considering many utilize the gym as their own oasis from their busy lives.
Advertisers may target gym members because they believe that these people have the finances to purchase excess material items. Since the majority of gym members are over 18, these individuals are also more likely to be employed. Considering many ads seem to be for music, books, and other entertainment, they also may be targeting a younger audience.
