I have come to the utter realization that living in Los Angeles specifically allows all forms of media to advertise in my direction 24/7 via every outlet. To be fair, I thought that having a cup of hot chocolate at a local café was exempt from this strange clause in LA 101, however, I was wrong. On a cloudy Monday afternoon I headed down to the Novel Café on Lincoln Ave. and ordered a much craved cup of hot cocoa, although I was displeased to discover that this “café” would serve Nesquik, I was even more shocked when I saw the sleeve of the cup was indeed an advertisement… for Direct TV. I know that the advertising industry does not regard any aspect of human life as sacred in this day and age, but is it necessary to invade our hot beverages?
Considering that the typical coffee drinker is above 20 years of age and has access to a bank account, these are the individuals who Direct TV needs to target. By depicting a multitude of television networks that their consumers have the ability to view with their service, they effectively grasp the attention of their intended audience. Considering the fact that the company (probably) provides free coffee sleeves, this is a cheap and effective way to reach consumers. It is a win-win situation for the cafés that receive the sleeves, because they do not need to purchase more paper products, thus saving money.
